Features and Options
of HotMedia's Email Marketing

Understand what’s working and what isn’t

• Track each campaign’s views, open rates, and clickthroughs.
• Understand each subscriber’s behaviour by tracking their views, open rates, and clickthroughs.
• Track which content is interesting subscribers with reports on individual link performance.
• Be kept informed with automatic daily or weekly report summaries.
• Create reports on subscribers who clicked a specific link.
• Keep the team informed - email any report to any email address.
   

Get to know your subscribers better

• Collect up to 25 demographic parameters from each subscriber.
• Target your emails based on any of these demographics.
• Create follow-up emails to send to targeted groups.
• Send a follow-up communication to those who did not view or did not click on any links in a previous newsletter.

Be confident your emails present well

• Support for all major email clients is built-in to each communication.
• Supported formats include Text, HTML, and AOL Rich Text.
• Option to deliver a multi-part MIME messages (where the recipients email client decides HTML or plain text).
   

Be as creative as you like

• Personalise your content with fields such as your subscriber’s name and collected demographic information.
• Create specific email headers for specific subscriber groups.
• HTML and TEXT formats are both supported.
• Get your subscribers to grow your database for you with the "Forward to a Friend" option.
• Use attachments to include further information
• Create and insert custom text fields to customize the content for subscriber groups.

Grow a huge database

• HotMedia’s Email Marketing supports up to 1 million+ subscribers
   

Make it easy for subscribers to join (and leave)

• Easy creation of opt-in/opt-out subscription forms for your website.
• Every email automatically includes an opt-out link.
• Subscribers can be specific about which list they are leaving.
• Option to import an opt-out list from any type of ODBC compliant database.
• Compliant with the major electronic communications legal requirements.
• Subscribers can specify reason for unsubscribing.
• Option to use the confirmed opt-in system where users verify

Get your emails delivered quickly

• HotMedia’s high-speed email delivery system supports 64 simultaneous connections.
• Delivery of up to 500,000 email messages per hour.
• Email delivery can be scheduled to go at any hour up to 60 days prior.
   

Don’t waste your efforts on people who aren’t there

• Bounced addresses are automatically tracked and reported on.
• Incorrect addresses can be deleted after a specific number of bounces.
• The reasons for each bounce are tracked.
   

Make the most of your database

• Test subject lines, content or imagery with A/B list splitting eg send to odd/even subscribers or top/bottom list of subscribers.
• Option to be notified when a person subscribes and/or opts out.
• Enhance the relationship with auto responses based on subscriber activity eg. send a specific email when a subscriber joins, clicks a link, views a newsletter, or updates their subscriptions.
• Option to email the most recent newsletter or a specific newsletter after an opt-in.

Straightforward integration with existing software

• Import existing subscriber lists from Access, Excel, & comma delimited text files.
• Import lists from any ODBC compliant database including Oracle and SQL Server.
• Subscriber and demographic data can be exported to Microsoft Excel for analysis.
   

Isn’t it time you used HotMedia Email Marketing?