Appearance matters. In any relationship we usually make up our minds about whether it’s going to work out or not in the first few moments. We might then go on to qualify that gut feeling with questions and research. But those first impressions remain in the background influencing the decision about whether to go all the way or not.
Online is no different and you can think of your web presence as the equivalent of a nice car a good set of clothes, stylish shoes, the right hair do and cologne. You could settle for the same old safe web getup as everyone else. But as a marketer you need to be asking if that will really get you noticed and remembered?
The alternative is to select a look and feel that declares clearly who you are and what you have to offer. That’s where online Microsite Brochures come in.
Dress to express
A Microsite Brochure is tailor-made to express your personality and how good it will be to be with you. Whether suit and tie, twin-set and pearls, jeans and t-shirt or plunging tiger stripe is the right look, your brochure should express specifically what you’re about.
Spotlight your assets
It’s no good hiding your light. Be prepared to shine the spotlight on what makes you and your products or services better than anything else around. Your Microsite Brochure should focus on your assets and nothing else. Leave the other stuff to your website.
Be good to talk to
The next most important step in impressing your customer is being good to talk to. Your Microsite Brochure should have clear instructions on how to get in touch to get the ball rolling (whether that be making a purchase, signing up for an email newsletter, or requesting more information. Forms, contact details, links and feedback mechanisms make it easy to make the next move.
Whatever your marketing requirements, HotMedia’s Microsite technology has what it takes to create an online brochure that gets you looking your best. With seamless flash presentations, animation, video and audio content all part of the mix, no other online environment makes a better impression.
Call us now to get your Microsite Brochure underway.