Eventually every relationship gets to a point where you’re both ready to get down to business. You’ve done the small talk, you’ve uncovered the many ways you’re ideal for each other, there’s a definite mutual thing happening; now it’s finally time to peel back the covers and reveal your perfectly buffed all.
This is when a fully interactive online catalogue is a must. Consider it your deal clincher. So what are the most important considerations when it comes to getting down with your customers?
Focus on your assets
This is no time to be hiding your attributes. Now’s the time to direct the attention to your very best assets. No fluff, no waffle; just a nice old-fashioned, “here it is, come and get it”. Whether your assets are products, locations, services or ideas an online catalogue should focus on them alone.
Use the right accessories
By accessories, we mean make it easy to play. You might use video, 360 degree images, colour or sizing options, different image angles or sizes or embedded links to further information. The key is to pique, tantalise and engage your customers in what you have to offer.
Maximise your reputation
To get a commitment from your customers your going to need to persuade them that you’re offering is well regarded by other like-minded customers. So make it possible for interested parties to see what others thought with testimonials, comments and message boards. After all, reputation really does matter.
Get down to business
Your customers know you and they’re ready to take the plunge. Your job is to make it “Oh so” easy to do the deal. This is where well designed ecommerce comes into its own, making it possible to make a purchase or booking then and there. However they want to pay or take delivery make it smooth, simple and immediate.
When you’re ready to get down to business with an online catalogue,
talk to HotMedia about our Microsite technology.