Microsites are ideal for specialised marketing focussed around a particular campaign, objective or launch. But what makes the difference between boring ‘brochureware’ and something that engages your audience in an intense, rewarding relationship.
1. Be more than average
With all that can be done online options why settle for a boring PDF? HotMedia’s Microsites extend the capability and reach of your communication using video and audio presentations along with a range of interactive features.
2. Be present all the time
Why limit yourself to when your audience is actually online? HotMedia’s (optional) Microsite download capability enables viewers to continue to engage even when offline (think Podcasts.)
3. Don’t just present, interact
Any page or article can have associated polls, comments, questionnaires, surveys or ‘pass to a friend’ functionality. In addition HotMedia Microsites include functions to encourage socialization by linking to social networks
4. Say thank you
Time is valuable and your audience is very aware that their time is just that. So reward your visitors for giving you the time of day. Each Microsite comes with the optional facility to add in loyalty points for time spent with you.
5. Speed does matter
HotMedia Microsites are designed with a framework that’s fine-tuned to make sure your viewers don’t have to wait for long downloads for video or graphics. Multi page caching preloads material providing fast, smooth viewing in either direction.
6. Talk to individuals, not target groups
Each visitor is different and treating them all the same isn’t nearly as effective as treating each as an individual. HotMedia Microsite’s support multiple formats with pages served from database. This means you can adjust the page order, have multiple presentations referring to the same content, expire pages by date and associate advertising or different content elements with specific articles and pages.
7. Don’t hide your light
What’s the point of being beautiful if you sit in a dark room? Your microsite should be easy to find in search engines and have lots of reasons to come back again and again. HotMedia Microsites are all search engine optimized with all content rendered in HTML as well as flash). They also have an RSS Feeds function with (optional) images for each article.
8. Keep an eye on the game
All page views are tracked and reported in Google analytics with custom analytics and other reporting also supported. Pages viewed by logged in users are tracked by user with custom reports available.
9. Being rich gets you remembered
Video streaming, audio streaming, multi channel streaming, cross fade between sections, separate SFX tracks, video streaming priority with cross fade cut in and out of background audio, download to podcasts. These rich media features are all part of HotMedia Microsites.