Don't just tell the story, show the story with video advertising. By this we don't mean, just whack your TV commercial on your website. There’s a big difference between how a customer reacts in the TV environment and how they approach online.
Using video to advertise online involves many of the same skills as producing video advertising for other environments but with the added level of understanding the interactive nature of the internet. Make sure you talk to an internet video specialist (like HotMedia) if you’re considering video for online advertising.
- Pass along advertising
- Viral video